John Kuzma, Ph.D.
Professor of Marketing and International Business
Contact Information
Academic Background:
Ph.D., Marketing, Kent State University, 1990
M.B.A., Marketing, Youngstown State University, 1978
B.S., Accounting, Youngstown State University, 1968
Courses Taught:
- Principles of Marketing
- Professional Selling
- Promotional Strategy
Recent Intellectual Contributions:
- 2003 International Sports Journal
"Negative Corporate Sponsor Information: The Impact on Consumer Attitudes and Purchase Intentions "
